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"The real competitive advantage in any business is one word only, which is 'people'." Kamil Toume


a Path

Investing in people has the ultimate ROI. An organizational culture that taps their human potential has increased loyalty, efficiency, innovation and productivity. At nParadigm our culture campaigns focus on organizational alignment: purpose, passion, and potential. We conduct a market analysis, internal and external, to quantify and validate perceptions. We get real. 

Using statistical research as visual data, along with human narratives, we facilitate dialogues to build communal understanding and empathy. This understanding and empathy is applied both internally to ourselves and externally to others. As throughout nParadigm, this is a model that goes both within and without to connect self and other. It our connection that is critical. We are creating a tribe.  



We analyze how we see ourselves and how others see us, both the illusion and the reality. We work to align purpose, passion and potential. We start with transparency. We claim our truth. 

"The single most important ingredient in the recipe for success is transparency because transparency builds trust."  Denise Morrison

In transparency, we find and address the fundamental misunderstanding and resulting prejudice within ourselves. How have we created negative thought patterns and core beliefs that reflect external limitation within? Through engaged activities that promote self-reflection and reveal projection, from the individual to the group, we begin dialogues that communicate cultural difference to break down walls and build bridges. We pattern holistic thinking that incorporates many perspectives into one.



"The only thing we have is one another. The only competitive advantage we have is the culture and values of the company. Anyone can open up a coffee store. We have no technology, we have no patent. All we have is the relationship around the values of the company and what we bring to the customer every day. And we all have to own it.”  Howard Schultz


Based on statistical evidence that shows that not only our financial but our physical, psychological, and even familial health is influenced by the integrity of our work environment, nParadigm fosters patterns that align our inner values with how we show up in the world. We create a culture of trust. 

This organizational structure focuses on inner alignment to purpose, passion, and potential as a way to organically emerge in the world. NParadigm sees authentic and transformative leadership as marketing, expanding the concept of sales to service. If service is the true focus, sales will be a natural outcome.

By inverting the traditional model of aligning outward and beginning with inner integrity, nParadigm leverages the positive effect and influence of the organization upon the system, recognizing that integrity is a solid foundation that pays off over time.

We are finding a new CENTER. The new paradigm reorients humanity to themselves, each other, and the world as a whole. It expands our perspective to include new spheres or circles of influence.


This movement into a greater collective perspective and consciousness is happening now, because we are reaching the limits a self-centered world view. In order to survive and thrive as individuals and groups we must have a new perspective: a new paradigm of we not me.



  1. n. social science and politics, power is the ability to influence or outright control the behaviour of people. The term "authority" is often used for power perceived as legitimate by the social structure. Power can be seen as evil or unjust, but the exercise of power is accepted as endemic to humans as social beings. In business, power is often expressed as being "upward" or "downward". With downward power, a company's superior influences subordinates. When a company exerts upward power, it is the subordinates who influence the decisions of their leader or leaders.

  2. The use of power need not involve force or the threat of force (coercion). At one extreme, it closely resembles what an English-speaking person might term "influence", although some authors distinguish "influence" as a means by which power is used.[2] One such example is soft power, as compared to hard power.

At nParadigm, we focus on power dynamics that exist in our culture — but we do it in a different way. Unlike traditional programs that maintain an us versus them dynamic, reinforcing and antagonizing difference, we establish points of commonality and unity. By fostering empathy and shared understanding, nParadigm thus transcends external motivation (which is statistically contextual and temporary) to create internal motivation. Put simply, we facilitate cultural shifts that make sexual assault and harassment unimaginable and untenable because the core values of empathy and understanding will not support them—because they support everyone.

The shift is in the inner perspective that identifies with the group, dissolving the separation that inequity is based on. This is inner shift can be felt, putting the group at ease, and allowing people to work with difference as an advantage not a disadvantage. It translates to changed behavior that lasts.

Through nParadigm labs we begin by creating a safe circle or container. Based on research that people feel better and work better when they feel safe, we apply a model of cultural therapy to corporate culture. This allows us to treat the root cause—a cause that not only marginalizes and dehumanizes individuals but negates group potential. On all levels, safe environments are in the benefit of all. This is a cultural shift that effects the whole but it begins with each individual. It is built from the bottom up.

The nParadigm model is based on personal and group accountability. Through labs we model and enact ways of being and seeing. Giving examples and statistics, we invite participants to share their stories, humanizing the narratives. In this way, multiple perspectives are brought in to give wider angle views, ending with 360 degree or circle sessions where we give feedback, acknowledgement, and support.

Organizational culture is a form of corporate psychology. Values and behaviors have to be embodied. We have to walk the talk. If we are not centered in this way there is a dramatic and pervasive decline. Feelings of separateness and competition cause stress and anxiety, resulting in a loss of productivity, creativity and an increase in health risk. It literally pays to be centered.

For this reason, nParadigm labs are based on an experiential model that repatterns the body and brain through lived experience, both on site within the work environment and at the nParadigm retreat center. The goal is to have the nParadigm patterns stick, a systemic and permanent redirect. Follow up consultations are built into our methodology. Ongoing course work and web-based continuing education are also available.

We demonstrate ways of being and talking that foster active and empathic listening so that everyone is heard—and so that everyone feels safe to speak up. Based on evidence that we change when we understand the need for change, nParadigm helps to create a culture of education and communication that positively reinforces intrinsic motivation and empathy—an understanding of our shared humanity.

Organizational Culture

  1. Organizational culture encompasses values and behaviours that "contribute to the unique social and psychological environment of an organization".[1] According to Needle (2004),[2] organizational culture represents the collective values, beliefs and principles of organizational members and is a product of factors such as history, product, market, technology, strategy, type of employees, management style, and national culture; culture includes the organization's vision, values, norms, systems, symbols, language, assumptions, environment, location, beliefs and habits.

Staying centered is a matter of maintaining balance. While some models push toward short-term goals, nParadigm is built upon a principle of environmental sustainability. It is our experience that we capsize into unconscious negative behaviors when we become ego-focused, self-centered. In the nParadigm labs, the individual is centered but is not the center—the group’s core mission and purpose is the center and this is where we begin to work.

“People don’t resist change. They resist being changed!”   Peter Senge

After creating a safe circle, we find the center—the guiding mission or vision of the group. This is our focus, our bull’s eye or circumpunct. In in the east it is the bindu or seed thought from which all life emerges. The symbol for the sun, gold and the realization of our highest potential, the circumpunct is how we “hold it together” when we begin to break down.

EXAMPLE. When we lose our center, and yell at another person or internalize resentment toward them, we damage both our outer relationships and our inner relationship. We risk our health, the health of the company and extended community. Through studies we know, for example, that the number one sense of stability for a child is the mood of their parent when they come home. This is a different kind of risk management, a different kind of health program that is based on a principle of prevention and community health. It is relational, recognizing that work and home are not separate—whether we try to separate them or not.

“At the center of your being you have the answer; you know who you are and you know what you want” Lao Tzu

Synchronicity is nature’s way of collaborating and co-creating through emergent phenomenon. System’s thinking is a way to see and describe the big picture, to connect the dots in a way that recognizes that systems are organic and whole. An intuitive vision of the world, systems thinking sees the world as interconnected and interdependent, and humans as a part of not apart from this whole.

“The more complex the network is, the more complex its pattern of interconnections, the more resilient it will be.”  Fritjof Capra


It is a virtual world. We connect you. We design websites, campaigns and brands. We velieve in the power of multisensory campaigns. We promote visual mediums for powerful, rapid consumption. We get you the exposure you deserve to expand your business.

"We believe in the power of marketing synergy. It is a virtual world, a connected human network. Marketing Synergy is when the sum of the whole system is greater than the sum of its parts: 1 + 1 = 3. Together we are powerful."  Anna Boatright

The hero is the archetype of leadership. The hero has fixed traits that cross cultures, time and space. The hero serves others, not themselves. The hero suffers and risks danger to achieve their goal. Though they may work alone, they work for others. The hero’s power is derived from their selflessness. They are motivated by the greater good.

A hero does not operate from an egosystem. Great leaders don’t create a state of dependency that requires them to save the day. In fact, they won’t allow dependencies to exist. Rescuing is not the same thing as leading. A strong leader creates an ecosystem where people do not have to be rescued. They save themselves.   

Working the archetype of the hero and the archetypal hero’s journey, we help people to discover their treasure or purpose. This treasure is notoriously hidden, buried in the most unlikely place. While we have been conditioned to pursue individual success, it is only in service to something beyond ourselves that we realize our potential. We must find our buried treasure. 

"It is by going down into the abyss that we recover the treasures of life. Where you stumble, there lies your treasure."  Joseph Campbell

At nParadigm, we see the treasure as not only within but in each other. The treasure is the atonement that frees us from selfishness through identification with the all, a shift from individual to collective consciousness. In order to connect to the greater whole of which we are a part.

In order to claim our treasure we must confront our shadow, the aspects of ourselves that we have repressed. Shadow work is necessary to reclaim our power and our full selves—our light.

"To confront a person with his shadow is to show him his own light." Carl Jung

This is a process of confronting that which we have hidden, even from ourselves. It is a process of embracing that which we have discarded and bringing it into the light—both individually and collectively. In our labs we work through individual complexes to get to the underlying collective complexes or archetypal patterns that reflect both the limitation and realization of our full potential. By digging through these collective layers, we reach our deepest powers. This shadow work is hard, requiring honesty and integrity so that we do not project our shadow onto others.

"The heroes’ journey leads us into the dark unconscious to fill it with conscious light. One does not become enlightened by imagining figures of light, but by making the darkness conscious." Carl Jung

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